Digital marketing, also online marketing, is the promotion of brands using the Internet and other forms of digital channels to connect with potential customers. This includes not only email, social media, and web-based advertising, but also text and multimedia messaging as a marketing channel. Digital marketing is a widespread practice, simply because there are so many online channels available. Posting on social media is a form of digital marketing, like email marketing and blogging.

Various Benefits of Digital Marketing

1. Global reach - A website allows you to discover and trade new markets globally for just a small investment.

2.Low Cost – A properly planned and targeted campaign can reach the right customers at a much lower cost than traditional marketing methods. Trackable, Measurable Results - Measuring your online marketing with web analytics and other online metric tools makes it easy to establish how effective your campaign has been. You can get brief information about how many customers see your website or respond to your advertisement.

3.Personalization – If your customer database is linked to your website, you can welcome them with targeted offers whenever someone visits the site. The more people buy from you, the more you can sort your customer profile and market effectively.

3.Openness – By engaging with social media and managing it carefully, you can build customer loyalty and build a reputation for being easily connected.

3.Social Currency – Digital marketing lets you create engaging campaigns using a content marketing strategy. This content (images, videos, articles) can gain social currency - being transmitted from user to user and going viral.

Better Conversion Rates – If you have a website, your customers are only a few clicks away from making a purchase. Unlike other media that require people to get up and call, or go to a store, digital marketing can be spontaneous and immediate.

Types of digital marketing are not just a practice but a combination of many elements. Some of the most common platforms of digital marketing include

1. Search engine optimization (SEO)
2.Content marketing
3.Social media marketing
4.Pay per click (PPC)
5. Native advertising
6. Affiliate marketing
7. Influencer marketing
8.Email marketing
9. Marketing automation
10. Online public relations
11. Mobile marketing
12.Conversion rate optimization (CRO)

While this may sound like a lot of marketing, keep in mind that you don't have to implement every single one of these practices. However, you must familiarize yourself with them so that you can better understand what methods should be used in your marketing strategy.